Which car hire company is considered to be the best in Italy?

Taking our users’ ratings and reviews into consideration, Target Italy (10.0 rating), Felirent (9.0 rating) and Rental Plus (8.2 rating) seem to be the best car hire companies in Italy.

What is the most popular car hire provider in Italy?

The most popular car hire company at Italy is SURPRICE CAR RENTAL . With prices on ECONOMY starting at RM 77/day about 152% more people book with SURPRICE CAR RENTAL than other companies in the country.

What is the cheapest city to get a rental car in Italy?

At RM 88/day, the cheapest car rental price in Italy was found in Rome. On average, Milan has the cheapest daily rental car price (RM 142/day), which is 43% below average price for cities in Italy.

What side of the road do you drive on in Italy?

In Italy, drivers are expected to drive on the right side of the road.

Cheap Car Hire in Italy | Deals From RM 43/Day

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Italy car rentals in 2025

Most popular company	Rent Smart 24
Most common car type	Compact
Average price per day	RM 203
Cheapest price per day	RM 43

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What are the car hire prices for popular cities in Italy?

Price	RM 90 - RM 256

Out of all the popular cities in Italy, Milan is the cheapest city to rent a car in at just RM 90/day. Renting a car in Milan is 65% cheaper than renting one in Bologna where the per day rate is around RM 256. Other fairly inexpensive cities in Italy to get a rental car in are: Rome (RM 110/day), Venice (RM 254/day), and Bologna (RM 256/day). While these cities typically have cheaper prices than the rest of the country, travelers looking to rent a car in Milan should expect to spend around RM 90/day on their transportation. The most popular city to rent a car in Italy is Milan.

What is the cheapest time to rent a car in Italy?

January

RM 73

February

RM 56

March

RM 69

April

RM 125

May

RM 116

June

RM 134

July

RM 151

August

RM 134

September

RM 121

October

RM 99

November

RM 69

December

RM 116

Currently, the cheapest month to rent a car in Italy is February. The most expensive time to rent a car is July. The cheapest prices for each month are shown above, but prices will vary based on availability, how far out you book your rental car, and of course, car type.

Popular car types in Italy

All deals

small car is the cheapest car type you can hire in Italy this past week from 7,439 hire locations out of 185 hire agencies. Prices for a Italy small car hire start from RM 43/day. Check out available deals for 4 car types currently offered at listed car hire agencies here:

Economy

RM 43+

View Deal

Compact

RM 59+

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Intermediate

RM 110+

View Deal

SUV

RM 123+

View Deal

Mini

RM 37+

View Deal

Passenger van

RM 552+

View Deal

Compact estate car

RM 56+

View Deal

Compact SUV

RM 62+

View Deal

Compare available car types for rental in Italy

	Small cars	RM 57 - RM 267
	All Car Types	RM 79 - RM 432

To rent a small car in Italy, you would pay an average price of RM 148/day. February is the cheapest month to rent a small car in Italy (~RM 57/day), while the most expensive month to rent that same car type is June (~RM 267/day). In fact, February is about 62% cheaper than prices during the rest of the year to book a small car rental for Italy. When comparing with other car types available for rental in Italy, renting a small car saves you 40% in costs. Please note that average prices are based on historical data and can vary depending on how early you book, availability for your travel dates, and vehicle popularity. Here are the best Italy small car hire prices found by Cheapflights users in the past 7 days:

To rent a medium car in Italy, you would pay an average price of RM 218/day. June is the cheapest month to rent a medium car in Italy (~RM 110/day), while the most expensive month to rent that same car type is May (~RM 385/day). In fact, June is about 50% cheaper than prices during the rest of the year to book a medium car rental for Italy. When comparing with other car types available for rental in Italy, renting a medium car saves you 12% in costs. Please note that average prices are based on historical data and can vary depending on how early you book, availability for your travel dates, and vehicle popularity. Here are the best Italy medium car hire prices found by Cheapflights users in the past 7 days:

To rent a large car in Italy, you would pay an average price of RM 359/day. March is the cheapest month to rent a large car in Italy (~RM 146/day), while the most expensive month to rent that same car type is June (~RM 766/day). In fact, March is about 60% cheaper than prices during the rest of the year to book a large car rental for Italy. When comparing with other car types available for rental in Italy, renting a large car is 32% more expensive. Please note that average prices are based on historical data and can vary depending on how early you book, availability for your travel dates, and vehicle popularity.

To rent a SUV in Italy, you would pay an average price of RM 220/day. November is the cheapest month to rent a SUV in Italy (~RM 41/day), while the most expensive month to rent that same car type is June (~RM 350/day). In fact, November is about 82% cheaper than prices during the rest of the year to book a SUV rental for Italy. When comparing with other car types available for rental in Italy, renting a SUV saves you 11% in costs. Please note that average prices are based on historical data and can vary depending on how early you book, availability for your travel dates, and vehicle popularity.

To rent a van in Italy, you would pay an average price of RM 498/day. January is the cheapest month to rent a van in Italy (~RM 58/day), while the most expensive month to rent that same car type is September (~RM 977/day). In fact, January is about 89% cheaper than prices during the rest of the year to book a van rental for Italy. When comparing with other car types available for rental in Italy, renting a van is 51% more expensive. Please note that average prices are based on historical data and can vary depending on how early you book, availability for your travel dates, and vehicle popularity. Here are the best Italy van hire prices found by Cheapflights users in the past 7 days:

To rent a luxury car in Italy, you would pay an average price of RM 283/day. November is the cheapest month to rent a luxury car in Italy (~RM 255/day), while the most expensive month to rent that same car type is June (~RM 940/day). In fact, November is about 10% cheaper than prices during the rest of the year to book a luxury car rental for Italy. When comparing with other car types available for rental in Italy, renting a luxury car is 13% more expensive. Please note that average prices are based on historical data and can vary depending on how early you book, availability for your travel dates, and vehicle popularity.

Proton SagaRM 43/day

A/C

Top rental agencies in Italy

Book your reservation with one of the top rental car agencies located in Italy, including those serving the greater Milan, Rome and Bolzano area. Check out reviews from past customers, confirm pickup locations, and other critical details before booking your reservation.

Thrifty

7.6

Good

103 reviews•157 locations

Check prices

Overview

Recent reviews

6.0

Okay|Sept 2023

Impossible to reach Florence Rental office by phone. Wanted to change drop off location. Impossible to do on line. Called Thrift/Hertz international number, got routed to Canada changes desk. They could not help and could kit provide a number to call at Hertz. Looped bavk again and again to Canada staff. I am in Italy. Called 5 days in a row, different hours- many hours of trip wasted. Took car back to Pisa as originally booked, and that went well, but I really want to change drop off to Rome. Desk staff in Florence were horribly understaffed, but very nice people. Hertz / Thrifty need to improve their processes for persons renting in Italy who need to make changes to the reservation after picking up the car.

2.0

Poor|Sept 2023

The vehicle was dirty and the cost was triple what was advertised when I booked.

10.0

Wonderful|Aug 2023

The staff was very friendly and helpful. It was an easy and quick pick-up and drop-off. The only negative was that they didn't have the size of car I reserved. I reserved a compact car to make driving and parking in Italy a little easier, but was given a large crossover SUV.

10.0

Wonderful|Aug 2023

Excellente

10.0

Wonderful|Aug 2023

No problems at all. Very good thank you

2.0

Poor|Aug 2023

On the same day I returned the car, I received a message that said there was a damage on the car which did not exist before I took it. This is not the case. I took pictures of the entire car before I took the car, and also before I returned it. The damage is clearly there even before I took it. I objected to the claim, and provided pictures to validate my claim. I’m still waiting on a response. This is so disrespectful of a company to try and “squeeze” extra money out of its customers. Not nice.

1 out of 35

Dollar

7.2

Good

144 reviews•159 locations

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Overview

Recent reviews

10.0

Wonderful|Sept 2023

The staff at both locations were great.

4.0

Mediocre|Sept 2023

No information from Kayak or Dollar that Hertz had taken over the administration of the booking. Additionally, when we got the car meant for 5 people, there were only a Fiat 500 with 4 seats. Otherwise, the car functioned fine, drove well, was clean. The car came with some scratches, we made sure to take good photos before and after, as we haven't gotten the final settlement as of yet.

10.0

Wonderful|Sept 2023

Smoothe and efficient

2.0

Poor|Sept 2023

I was charge damage that do not exist

8.0

Very Good|Aug 2023

I should have rented a bigger car :-)

8.0

Very Good|Aug 2023

It was great. We had a delay which left us getting to our pick-up location 5.5 hrs after the scheduled pick-up. The lady at the front counter helped us get a vehicle even after telling us the vehicle contract is terminated after a 2 hr delay. She was very understanding, especially since the delay was out of our hands.

1 out of 48

Budget

7.0

Good

101 reviews•156 locations

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Overview

Recent reviews

2.0

Poor|Sept 2023

Fui estafado por la empresa en Catania y en Salerno (Italia). Me hicieron pagar por gastos de reparación de un daño que no fue ocasionado durante mi alquiler, si no que ya estaba el daño en el vehículo.

2.0

Poor|Aug 2023

My final bill that they sent me via email the day after I turned the car in was $185. They charged my credit card $215. The phone number provided on the website is not a valid number.

2.0

Poor|Jul 2023

kayak alters/modified images of cars. Making suvs look longer and boxier so they look like actual vans. Charges me the price of large van but tried to give me the smaller one or charge me another $600. Total waste never going to use kayak or budget again.

8.0

Very Good|Jul 2023

Good unfortunately the car was not very clean

4.0

Mediocre|Jul 2023

The staff was very disagreeable and pushy to inflate the cost of the rental. Very little information given about the insurance and scary tactics used to push for the maximum coverage that costs even higher than the rental itself. The lady even refused to give any details about the coverage offered by the Visa Card when you pay with it. The drop off was also incombassent the agent was kind of carrying a police investigation. It didn’t really look like Budget

4.0

Mediocre|Jul 2023

Very slow pick up process. No one went to check the car with me. I was asked to sign contract in the office without seeing the car. Contract stated that there were no scratches, but when I approached the car I found many scratches that were not reflected in the contract. I was not allowed to return the car just by dropping the keys in the box. Return took almost an hour because of a long line and only one staff available for the review of the cars. I had a hard time explaining and providing proof with photos that I did not do any of the scratches that were present on the car.

1 out of 34

Budget Locations in Italy

Hertz

6.4

Okay

175 reviews•313 locations

Check prices

Overview

Recent reviews

2.0

Poor|Sept 2024

We had to refuse the car as online when we booked the car was to be around €380 including €14 euros daily for insurance. Then when we went to collect the car we were told it would be €1200 euros and the lady on the desk could not explain to us why. She just kept saying “fees”. She seemed to have a bad attitude as she was frustrated we would not just accept “fees” and pay 3 x what we were quoted.

10.0

Wonderful|Sept 2023

Not a lot of parking at drop off location but overall a very good experience.

6.0

Okay|Jul 2023

It was ok in Chiavari for pick up, not good in Sorrento where we dropped it off, we filled the tank half mile from the location and they charged us 35 euro for gas without mentioning it.

2.0

Poor|Jul 2023

Arrived to find out thebactual price was higher, plus heavily pressured to for insurance which would double or triple the price. Declined.

2.0

Poor|Jul 2023

Since I became a Hertz Gold Member 10 years ago, this was the worst car rental experience of my life. I reserved an automatic car (only automatic, not 100% electric). After waiting for 45 minutes to collect my car because the Florence Airport Hertz only has 1 employee to do both the inside and outside work, I was handed my keys and was told " by the way, it's a hybrid electric". No one helped us to the car or showed us how to operate it including the fuel. Naturally we simply assumed it was like other hybrids that took both gas and electric. It was not until I tried to fill my tank of gas that it was understood that the car only took electricity. Italy is not a country ready for this type of vehicle, only a home that has an outlet for charging since it takes 5 hours for a "full tank". This was not explained or supported by Hertz -- it was simply one of the moments where I was left to fend for myself without proper information. With only a limited amount of electric kms left, you can imagine the panic of being stranded on the road for my wife and I. We were forced to find a location, figure out the electric charging situation in a place with very few charging stations actually opterating, not using AC in 40 degrees and not charging our mobile phones. It was a complete nightmare I do not wish on anyone. We found ourselves going to 1 place after another desperately trying to locate a working charging station. As we sweat from the heat and stress, we began to panic. This was combined with no working phone number for the Hertz FLR airport location ... how is it possible to not have any phone support whatsoever. We definitely felt doomed in this situation because we were given a car without knowing and a full explanation. The process of searching, driving very slow, and praying to find an outlet took a lot of time. We finally found a source, figured out the downloading app program, and began to fuel .... but it only gave us a few km before being told it would need hours to refill. We could not have waited hours in our best effort to return the car at the time we were suppose to, and not dehydrate from heat exhaustion. We filled to the best our ability, then begran to drive closer to the drop off, but we did not have enough kms of eletric to make it to the Hertz location. We were forced to do this process again for hours searching. We finally found a place, redid the app download process, and filled out electric to return the car. When we arrived, there was only 1 person working. This person was kind, but busy and could not check our situation or how the car was. I needed to explain the situation, but the employee was too busy to fully support me. She simply asked for the keys and said a manager would evaluate when he returned to work. I had no one to explain the situation to of the late return or limited electricity inside because of a lack of employees. I had to leave and handed the keys without a confirmation of charges. This was truly one of the worst experiences ever and we are still very shaken up about it. We want our money back in its entirety for this terrible experience -- if you need any reassurance if you should/should not refund me ... please put yourselves in my wife and my shoes and read this story again ... think about how stressed and bad you would feel... then please issue to refund quickly. Thank you for your time and support,

2.0

Poor|Jul 2023

Due to an early flight, we had to drop off the car off hours without real-time validation of the car’s condition. We received an email claiming of a right front wheel scratch damage to the car however we captured a time stamped detailed video of the car’s condition upon pick up. The video clearly illustrates the “damage” was present before we rented the car. it is frustrating that we now have to waste our time challenging fraudulent charges. Luckily we have supporting evidence but would not recommend this Hertz location to anyone as a result.

1 out of 59

Avis

5.9

Fair

55 reviews•238 locations

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Overview

Recent reviews

4.0

Mediocre|Oct 2023

The car was not properly prepared. They were behind , it was given a quick clean then handed over too us to inspect. The mileage on my invoice didn’t match. It has the previous drivers mileage included in mine. I took some pictures of things I thought were important. Car had no windshield washer fluid , found out highway, car was down oil, and tire had a slow leak that I nursed through the duration of our trip. When we returned they tried to say I damaged the plastic hubcap . I explained it was like that upon giving it to me . They said why didn’t I take a picture of it , I asked why didn’t you spend the time to point out all previous damages. They charge me $270 for a plastic hubcap that they probably won’t change. I have dealt with other car companies in Rome with no issues. I will never choose Avis again anywhere in the world. Stay away from this place in Rome.

6.0

Okay|Jul 2023

Very polite staff in pick up and drop off. Clean car. But the price I had reserved was much lower than the price I ended up paying because of the extra insurance that was necessary. Plus, big lines waiting to rent the car in 45 oC in Palermo. Should have more staff.

10.0

Wonderful|Jul 2023

Great little car, newer VW compact suv was 80% cleaned but I know this location was very busy. Ppl were helpful ans nice.

2.0

Poor|May 2023

Kayak and Avis both failed to notify me that an international drivers license would be needed. The people behind the desk at Avis said this was in the fine print. This is completely unacceptable and a detail this completely essential should be in bold red print. This should be better communicated to consumers to avoid such drastic issues.

8.0

Very Good|Mar 2023

Price was higher than originally quoted. Be careful the hidden fees.

1 out of 19

Avis Locations in Italy

Europcar

5.9

Fair

76 reviews•214 locations

Check prices

Overview

Recent reviews

2.0

Poor|Oct 2024

Car had garbage from the previous renter(s), and had dozens of large ants crawling inside it. Europcar also accused me of creating new damage that was not there beforehand

10.0

Wonderful|Feb 2024

All was fine. I was in a hurry and did not see a sign indicating where the dropoff office was. Perhaps I missed it, or perhaps they should indicate better. I did see the office later while I was leaving on the shuttle bus.

2.0

Poor|Sept 2023

We stood in line for an hour and a half and they closed the door saying no more cars available although we had booked a car. Horrible.

2.0

Poor|Jul 2023

Thay dedicated money from my credit for nothing. I sent email but no one replied

2.0

Poor|Oct 2021

No wiper fluid. Fuel tank wasn’t full even though they said it was. Said they wouldn’t honor Allianz insurance purchased through Kayak. I asked about special requirements for driving into other counties and they denied knowledge of anything. Austria and Slovenia both use “vignette” which is a toll sticker that can only be bought at the border. The rental car said nothing existed beyond cash tolls. This ended up costing us a lot of money when we were stopped by Slovenian police a few feet from the Italian border.

10.0

Wonderful|Sept 2021

quick and easy

1 out of 26

Leasys Rent

6.8

Okay

6 reviews•294 locations

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Overview

DRIVALIA

5.3

Fair

17 reviews•338 locations

Check prices

Overview

DRIVALIA Locations in Italy

Best Italy car rental deals found

These are some of the most attractive deals we've found on rental cars within the Italy region, including options close to Milan, Rome and Bolzano. Come back soon if you don't find what you're looking for as deals are updated often.

Proton SagaRM 43/day

A/C

Proton PersonaRM 45/day

A/C

Hyundai i20RM 59/day

A/C

Car rental FAQs

Which car hire company is considered to be the best in Italy?
Taking our users’ ratings and reviews into consideration, Target Italy (10.0 rating), Felirent (9.0 rating) and Rental Plus (8.2 rating) seem to be the best car hire companies in Italy.
What is the most popular car hire provider in Italy?
The most popular car hire company at Italy is SURPRICE CAR RENTAL . With prices on ECONOMY starting at RM 77/day about 152% more people book with SURPRICE CAR RENTAL than other companies in the country.
What is the cheapest city to get a rental car in Italy?
At RM 88/day, the cheapest car rental price in Italy was found in Rome. On average, Milan has the cheapest daily rental car price (RM 142/day), which is 43% below average price for cities in Italy.
What side of the road do you drive on in Italy?
In Italy, drivers are expected to drive on the right side of the road.

Car rentals by fuel type in Italy

All deals

Browse through car rental deals by fuel type in Italy. There are currently 3 fuel types to choose from with Hybrid being the cheapest (RM 45+).

Electric

RM 50+

View Deal

Hybrid

RM 45+

View Deal

Petrol/Diesel

RM 57+

View Deal

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Airport car hires in Italy

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Car Hires in Italy neighbourhoods

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Cheap Car Rentals in Italy from RM 43

Italy car rentals in 2025

Get helpful information to start your search for the perfect car rental in Italy. The average price data is based on the last 12 months and was last updated on 30 April 2025.

Most popular company

Most common car type

Average price per day

Cheapest price per day

What are the car hire prices for popular cities in Italy?

Discover the price range for renting a car in popular cities across Italy, helping you budget and make informed decisions for your upcoming travel. There are 1,869 pickup locations in Italy to choose from. Price data has been averaged over the last 12 months and was last updated on 30 April 2025.

What is the cheapest time to rent a car in Italy?

Discover the most affordable period to rent a car in Italy and save money on your trip. The monthly average price data is based on historical data over the last year and was last updated on 30 April 2025.

Popular car types in Italy

Explore the most popular car models available for rent in Italy and choose the one that suits your needs. The price data is sourced from various car rental companies and was last updated on 30 April 2025.

Compare available car types for rental in Italy

Compare and contrast the various car types offered for rental in Italy to find the perfect fit for your trip. Price data is based on averages over the last 12 months and was last updated on 30 April 2025.

Top rental agencies in Italy

Explore the leading car rental agencies in Italy known for their outstanding service and extensive range of vehicles to choose from. There are currently 8 car rental companies in Italy. Reviews were last updated on 30 April 2025.

Book your reservation with one of the top rental car agencies located in Italy, including those serving the greater Milan, Rome and Bolzano area. Check out reviews from past customers, confirm pickup locations, and other critical details before booking your reservation.

Overview

Overview

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Best Italy car rental deals found

Browse through a selection of recently found affordable car rental deals in Italy. Plan your trip with ease and find the perfect rental option for your needs. There are currently 8 rental car agencies in Italy with an average daily rate of RM 208. Data was last updated on 30 April 2025.

These are some of the most attractive deals we've found on rental cars within the Italy region, including options close to Milan, Rome and Bolzano. Come back soon if you don't find what you're looking for as deals are updated often.

Car rental FAQs

Find answers to frequently asked questions about car rentals in Italy, including policies, requirements, and more. FAQs were last updated on 30 April 2025.

Which car hire company is considered to be the best in Italy?

What is the most popular car hire provider in Italy?

What is the cheapest city to get a rental car in Italy?

What side of the road do you drive on in Italy?

Car rentals by fuel type in Italy

Browse car rentals by fuel type in Italy. Currently, Hybrid cars are the cheapest to rent in Italy. Deals were last updated on 30 April 2025.

Browse thousands of different options on Cheapflights for your next trip

Toggle through the tabs below to find thousands of options on Cheapflights for your next trip.

Airport car hires in Italy

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